Optimal Spaces in Real Estate Weekly


Optimal Spaces in Real Estate Weekly

When developer Charles Steven Cohen, president and CEO of Cohen Brothers Realty Corporation, purchased the former Kraft Foods headquarters complex in White Plains, NY last year, he not only vowed to turn the 600,000 square-foot Westchester office campus into an elite multi-tenant corporate center, but to attract tenants from the entire metropolitan marketplace, including high-priced Manhattan.

Cohen kept his word. He as announced that the first deal signed at the revitalized office complex, now known as 333 Westchester Avenue, is with MovieFone, Inc,. the media company recently purchased by America Online, Inc.

The company has leased over 31,000 square feet, comprising over a third of the South Building, for a number of its operations. Presently based in Manhattan, MovieFone will retain its present offices at 335 Madison Avenue.

Stephen Sunderland of Optimal Spaces, Inc. represented MovieFone in the 12-year leasing transaction valued at over $8 million. Cohen brothers was represented by Bruce Mosler, Mitchell Konsker, Maureen O'Boyle, Greg Frigoli and Mark Mandel of Cushman & Wakefield., the property's leasing agent, and its vice president, Palmer "Chip" Sealy.

"We're delighted that such a prominent, cutting-edge media company has chosen to headquarter and grow its business in our complex. It says a lot about the viability and future of 333 Westchester Avenue as one of this County's premier multi-tenant corporate centers," asserted Cohen, who said he was presently in discussions with several other prospective tenants about relocating to his development. Anchored by four inter-connected midsize office buildings on a sprawling 39-acre site distinguished by landscaped gardens and courtyards, 333 Westchester Avenue has been completely repositioned and designed for multi-tenancies. It features unusually large contiguous blocks of space, ideal for tenants seeking 50,000 square feet or more. At the same time, tenants with requirements starting at just 2,500 square feet will be able to custom design their own space.

Under an exciting design plan developed by legendary architect Philip Johnson, 333 Westchester Avenue is presently being enhanced with new lobby treatments, as well as new colored elliptical outdoor entrance monuments designed to provide distinctive identities for each of the development's buildings. Special on-site amenities at the complex include a newly-renovated free-standing fitness center, extensive parking, and a lavish, 20,000 square-foot dining and cafeteria facility.

Cohen Brothers Realty Corporation, which owns and manages over eight million square feet of prime Manhattan commercial space, has been active for over 40-years in real estate investment, ownership, management and development.
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Tenant Representation: Optimal Spaces acts exclusively as a "Tenant Broker," only representing tenants, never landlords.
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Unbiased Service: Avoiding conflicts of interest, they provide impartial service, showing a wider range of properties and negotiating the best price.
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Comprehensive Process: Agents guide clients end-to-end, offering market surveys, floor plans, pricing expectations, and industry contacts.
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Cost Savings: They negotiate rental price and identify/abate "hidden costs."

Why Optimal Spaces –
Tenant Broker

  • No fee for clients renting space.
  • We work for YOU, not the landlord.
  • Save 15–20% on your business costs.
  • Save 100–200 hours of research.
  • Access to all available spaces.
  • Specialized real estate expertise.

Alone or with other broker

  • Miss deals and hard-to-find spaces.
  • Potential conflict of interest (often represent landlords).
  • Only 10% of available spaces are online.
  • Lack of specialized expertise.
  • May not get the best terms or uncover hidden costs.
Why Use a Tenant Broker: Your Advocate in Commercial Real Estate
1. The Crucial Distinction: Whose Side Are They On?
Landlord Rep (Listing Agent) — Fiduciary Duty: Landlord. Highest rent, best terms for landlord.
Tenant Rep (Tenant Broker) — Fiduciary Duty: Tenant Only. Lowest rent, best terms for tenant. Levels the playing field.
2. It Almost Always Costs You Nothing
3. Access to “Hidden” Inventory
4. Negotiating Beyond Base Rent
Landlord pays the broker fee — free expert representation for the tenant.
Access to hidden inventory: off-market listings, subleases, and future availabilities via broker databases and networks.
Negotiating beyond base rent: free rent, TI allowance, OPEX caps, and lease flexibility for renewal or expansion.
5. Time Savings & Process Management
6. Mitigating Risk (the “Gotchas”)
Tenant broker handles searching, scheduling, and RFPs — your outsourced real estate department with curated options and timeline management.
Mitigating risk: spotting pitfalls in LOI and lease such as restoration clauses and holdover penalties.
Summary: Don’t rely on the landlord’s agent. A tenant broker is your advocate, provides better data, negotiates a complete package, and typically costs you nothing.

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