| Bulding Address: | 648 Broadway, New York NY 10012 |
| Zip Code: | 10012 |
| Neighborhood: | Greenwich Village |
| Borough: | Manhattan |
| Stories: | 10 |
| Year Built: | 1900 |
| Building Class: | B |
| Block & lot: | 00529-0003 |
648 Broadway, located in Manhattan's NoHo neighborhood, is a historically significant Renaissance Revival style store and loft building originally designed by the architectural firm Cleverdon & Putzel and constructed in 1891-92. In 1898, two additional upper stories were added by architect Robert T. Lyons, attempting to complement the original design.
The site was previously occupied by the St. Charles Hotel, a seven-story brick hotel owned by the Jones family, which was sold in 1890 to Peter Banner, a prominent clothing merchant and real estate developer. Banner commissioned the demolition of the hotel and replaced it with the modern, fireproof Banner Building featuring stone and iron staircases, steam heat, pneumatic bells, electric lighting, and two elevators for passenger and freight use, making it state-of-the-art for its time.
Initially eight stories tall, the building was expanded to ten stories in 1898. The upper floors serve as a decorative crown to the simpler lower levels, with Lyons echoing the original arched windows and classical design elements. Despite this effort, the addition remains visibly distinct from the base structure.
The building's early tenants were predominantly apparel-related businesses, including clothing manufacturers and wholesalers, which reflected the commercial character of the area by the late 19th century. Over the decades, 648 Broadway continued housing apparel and millinery firms, and later diversified with tenants such as the American Association of Plumbers Helpers and a jazz club, as well as creative professionals in theater, film, and design.
Architecturally, the building is notable for its Victorian cast-iron facade, which has undergone significant restoration to preserve its intricate metal ornamentation including rosettes, wreaths, dentils, balusters, and volutes. The restoration was a meticulous $1.2 million project aimed at making the facade watertight and structurally secure while preserving its historic character.
Inside, elements such as a petaled leaded-glass transom illuminate the lobby with white marble walls, and decorative motifs recur throughout, including floral and ribbon designs in the pressed-metal ceiling and ironwork on stair railings. Modern upgrades have included new windows, HVAC systems, and ADA-compliant access, allowing the building to meet contemporary standards while retaining its historic charm.
Throughout its history, 648 Broadway has reflected the economic and architectural evolution of the NoHo district, serving as a commercial loft building with a rich heritage tied to Manhattan’s development as a center for the garment industry and later as a vibrant cultural and creative hub.
648 Broadway, also known as The Banner Building, is a historic office building located in Manhattan, New York City. Situated in the vibrant NoHo neighborhood, it offers approximately 49,000 to 50,000 square feet of Class B office space across 10 stories.
Originally built in 1892 by Cleverdon & Putzel, with renovations and additions made in 1898 by Robert T. Lyons, the building combines historic charm with modern amenities like new HVAC systems, exposed brick, and original tin ceilings.
The building features commercial office spaces and includes residential units on the top floors. It is conveniently located near several subway stations, including the Broadway–Lafayette Street and Bleecker Street stations, making it easily accessible.
The neighborhood offers a variety of cultural attractions, dining options, and educational institutions like NYU and Cooper Union, enhancing its appeal to tenants seeking a dynamic workspace.
The building's unique blend of historic architecture and contemporary features makes it a desirable choice for creative businesses and startups.
Building Amenities at 648 Broadway, Manhattan, NYC
The Banner Building at 648 Broadway offers modern and upgraded features suitable for creative office tenants and startups, housed in a historic 10-story structure built in 1892 with renovations completed in 2015.
- Approximately 50,000 square feet of Class B office space
- Two floors of residential space above office floors
- First-floor retail space and 8,000 square feet of additional retail, including underground areas
- New HVAC systems providing improved climate control
- Architectural details including exposed brick walls and original tin ceilings
- Access to a nearby 40,000-square-foot Equinox gym located half a block away
- Fiber internet service provided by Verizon New York with speeds up to 1 Gb/s download and 25 Mb/s upload
- Proximity to multiple subway stations serving lines B, D, F, M, and 6 enhancing accessibility
- Historic character combined with modern amenities due to the 2015 renovation that restored the façade and interiors
648 Broadway, The Banner Building, in Manhattan's Greenwich Village, is a 10-story Class B office building. It offers a unique blend of historic charm and modern amenities, including exposed brick and original tin ceilings. The building houses several creative office tenants, such as:
- Flawless
- Breather
- TMT Entertainment
- Real Productions
Historically, it has been home to apparel manufacturers and millinery firms, including Charles M. Levy & Co., Schiff & Co., and the National Neckwear Company. The property offers easy access to multiple subway lines and is close to NYU and Washington Square Park.
Internet Providers at 648 Broadway, Manhattan, NYC
Located in the Greenwich Village neighborhood of Manhattan, 648 Broadway has access to several high-quality internet providers offering fiber and cable connections.
Available Internet Providers
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Verizon New York
Technology: Fiber
Maximum Download Speed: 1 Gbps
Maximum Upload Speed: 25 Mbps
-
Spectrum
Technology: Cable and Fiber
Speeds up to 1 Gbps
Widely available throughout Manhattan with various bundle options
-
Astound Broadband Powered by RCN
Technology: Cable and Fiber
Speeds up to 1.5 Gbps
Known for competitive pricing and unlimited data usage
Verizon Fios is generally regarded as the leading fiber provider in Manhattan, offering symmetrical or near-symmetrical speeds and good customer service. Spectrum provides ubiquitous coverage with cable infrastructure and strong bundle deals. Astound Broadband offers affordable plans with fiber in most parts of the city, including Greenwich Village.
648 Broadway Transportation & Location
- Cross streets: Broadway & Lafayette Streets
- Subway stations:
- Broadway-Lafayette/Bleecker St (B/D/F/M/6) - 1 block
- Bleecker St (6) - 2 min walk
- Nearby walk times:
- Washington Square Park: 5-minute walk
- NYU: Adjacent area
- Major routes:
- Broadway Shopping Corridor: Direct access
- Bleecker Street nightlife: Immediate area
