| Building Address: | 230 Fifth Ave, New York NY 10001 |
| Building Name: | The New York MarketCenter |
| Zip Code: | 10001 |
| Neighborhood: | Chelsea |
| Borough: | Manhattan |
| Stories: | 20 |
| Year Built: | 1914 |
| Building Class: | B |
230 Fifth Avenue, located at the corner of East 27th Street and Fifth Avenue in Manhattan, New York City, was constructed in 1914. The building was designed by the architectural firm Schwartz & Gross in the Beaux Arts style, replacing the Victoria Hotel. Its construction featured an innovative technique where the foundation for the new building was simultaneously established as the hotel was being demolished, marking a pioneering approach at the time.
The 20-story structure, which includes two below-grade floors, encompasses approximately 465,000 square feet. In the early 1990s, 230 Fifth Avenue was converted into a wholesale showroom building for the home industries and became known as The New York MarketCenter™. It currently hosts over 200 showrooms representing a wide variety of product lines, including home textiles, decorative accessories, home furnishings, architectural products, and art.
Situated just north of Madison Square Park and near the historic Flatiron District, the building is accessible via multiple subway lines and public transportation options. GFP Real Estate acquired 230 Fifth Avenue in July 1958 and has managed the property continuously since then.
230 Fifth Avenue, Manhattan, New York City
230 Fifth Avenue is a prominent building located at the corner of East 27th Street and 5th Avenue in Manhattan, NYC. This 20-story Beaux Arts style building was built in 1914 and designed by Schwartz & Gross. It stands as a landmark in the Flatiron district just north of Madison Square Park.
The building houses over 200 showrooms providing a diverse collection of product lines including Home Textiles, Decorative Accessories, Furnishings, Architectural Products, and Art. It is known as The New York MarketCenter™ and features 465,000 square feet of space. The building occupies a strategic location easily accessible by subway, bus, car, and taxi with several nearby train stops including N, R, 6, PATH, and F lines.
Situated in the vibrant Flatiron district, 230 Fifth Avenue is surrounded by notable landmarks such as the Flatiron Building at 23rd Street and Broadway. The area is celebrated for its rich culinary scene, high-end eateries, and proximity to Madison Square Park. The neighborhood hosts a mix of renowned restaurants, shopping, and offices of high-profile tenants including Credit Suisse, Yelp, Sony, and Tiffany's.
230 Fifth Avenue is a significant center for wholesale showrooms for the home industries, reflecting its long history and modern usage as a hub of commerce and culture in Manhattan.
230 Fifth Avenue
Corner of East 27th Street and 5th Avenue
New York, NY 10001
United States
230 Fifth Avenue Building Amenities
The 20-story 230 Fifth Avenue building, located at the corner of East 27th Street and Fifth Avenue in Manhattan's Flatiron District, offers a range of amenities designed for comfort, convenience, and security.
- 24/7 attended lobby with key card access for secure entry
- Tenant-controlled HVAC systems with package air-cooled units and perimeter steam and pipe heating
- Operable, double-insulated windows to enhance comfort and natural ventilation
- Access to the iconic 230 Fifth Rooftop Garden and Penthouse Lounge, providing scenic views of the Empire State Building and Midtown Manhattan skyline
- Seven passenger elevators and two freight elevators for efficient vertical transportation
- Class E fire alarm system with command station and building-wide sprinkler system for safety
- Closed-circuit cameras ensuring monitored security throughout the building
- Building open 24/7 with security guard presence
- Common area cleaning services Monday through Friday
- Approximately 21,000 square feet average floor plate size with 12-foot slab-to-slab ceiling heights
The building features classic Beaux Arts architecture, constructed with brick and masonry, and was originally built in 1914. It houses over 200 showrooms and office spaces dedicated primarily to wholesale giftware and home fashion trades, and is also known as the New York MarketCenter.
Office Tenants Rented / Leased at 230 Fifth Avenue, Manhattan, NYC
230 Fifth Avenue, a 20-story Class B office and showroom building in the Flatiron District, is home to a diverse group of commercial tenants primarily in the home furnishings, textiles, and decorative arts industries. The building offers approximately 465,000 square feet of office and showroom space across an average floor plate of 21,000 square feet.
Selected Office Tenants
- Abode Fine Home
- Home Source International
- Cittadini
- E. Mishan & Sons
- JS Royal Home USA – wholesale textile manufacturer, leasing 5,800 sq ft on the 12th floor
- Innovated Designs – producer of bedding, bath products, and home textiles, leasing 5,400 sq ft on the 16th floor
- Urban86 – home decor and flooring manufacturer, leasing 1,342 sq ft on the 10th floor
- Triangle Home Fashions – owner of brands Lush Décor, Peanut Butter & Jelly, and Hello Spud, leasing 1,325 sq ft on the 9th floor
- Casarovea USA – home linens retailer, renewed lease for 1,317 sq ft on the 19th floor
The building is currently 97% leased and is popular among companies involved in home textiles, decorative arts, and related retail sectors. Amenities include 24/7 key card access, tenant-controlled HVAC, operable windows, and access to the rooftop garden and penthouse lounge. The building is well served by multiple subway lines and is located just north of Madison Square Park.
Internet Providers at 230 Fifth Ave, Manhattan, NYC
Several major internet service providers offer coverage in Manhattan, including the area around 230 Fifth Avenue. The most prominent options for high-speed internet at this location include:
Verizon Fios
Verizon Fios is a leading fiber-optic internet provider known for fast, symmetrical speeds reaching up to 2 Gbps. Verizon Fios covers approximately 85% of Manhattan and is praised for its reliable service and customer support. Plans start around $49.99 per month and can be bundled with TV and phone services.
Astound Broadband Powered by RCN
Astound Broadband, formerly RCN, offers cable and fiber internet services in most Manhattan neighborhoods. It features competitive pricing with plans starting around $35 per month and speeds up to 1.5 Gbps. Astound provides unlimited data usage on all plans.
Spectrum
Spectrum provides widespread cable internet coverage in Manhattan, including near 230 Fifth Avenue. It offers speeds up to 1 Gbps with plans starting around $30 to $50 per month. Spectrum is also known for its bundled services of internet, TV, and phone with added perks.
Additional Providers
Other available providers in New York City that may cover this address include Optimum, Xfinity, AT&T U-verse, and satellite or fixed wireless options such as Viasat Internet and Starry Internet, though fiber or cable connections are preferred for urban locations like Manhattan.
230 Fifth Avenue, Manhattan, NYC - Transportation and Cross Streets
230 Fifth Avenue is located at the intersection of 5th Avenue and 27th Street in Manhattan, New York City.
Subway Access
- Nearest Subway Stations:
- 23rd Street Station (Lines: N, R, W) - 2 minute walk
- 23rd Street & 6th Avenue Station (Lines: F, M)
- 28th Street Station (Lines: N, R)
- 28th Street & 6th Avenue Station (Lines: F, M)
Bus Routes
- Bus lines serving the area: M1, M2, M3, M55, BM2, BXM4, BM3, QM10
- Nearby Bus Stops include:
- 5th Ave & W 26th St
- 5th Ave @ 26th St
- W 26th St & 5th Ave
- 5 Av/W 27 St
- Madison Ave @ 26th St
- 5 Av/W 30 St
Train Access
- Walking distance to Long Island Rail Road (LIRR) at Penn Station (33rd Street and 7th Avenue)
- Metro-North at Grand Central Terminal (42nd Street and Lexington Avenue)
- PATH train access at 23rd Street & 6th Avenue or 33rd Street & 6th Avenue
Airports
- JFK Airport - Accessible by car or AirTran
- LaGuardia Airport - Accessible by car or bus
- Newark Liberty International Airport - Accessible by car
Office Tenants Rented / Leased 230 Fifth Ave- Zing USA leased 2,000 SF
- Perfect Fit Industries leased 5,300 SF
- Beacon Looms Inc. leased 3,357 SF
- Roomy Home Inc. leased 1,125 SF
- CKC International Inc. leased 1,340 SF
- IDP LLC. leased 2,700 SF
Retail Tenants Rented / Leased 230 Fifth Ave- The Smith leased 9,200 SF
