| Bulding Address: | 724 Fifth Ave, New York NY 10019 |
| Building Name: | Gallery Showroom Office Building |
| Building Alternate address: | 724 5th Ave |
| Zip Code: | 10019 |
| Neighborhood: | Plaza District |
| Borough: | Manhattan |
| Stories: | 12 |
| Year Built: | 1921 |
| Building Class: | B |
| Block & lot: | 01272-7502 |
724 Fifth Avenue in Manhattan, New York City, is a notable 12-story commercial building completed in 1923. The structure reaches a height of approximately 158 feet and contains over 58,300 square feet of office space combined with retail floors. Its location in the prestigious Plaza District places it between 56th and 57th Streets, an area known for luxury retail and high-profile tenants.
Since 1997, the Italian luxury fashion house Prada has occupied the building as its New York City flagship store. Prada's space encompasses multiple levels, including the ground, mezzanine, second, and lower levels, along with a boutique office floor. Over the years, Prada has been both tenant and, as of late 2023, owner, having purchased the building for $425 million to secure the long-term future of its flagship location.
The building was acquired in partnership by SL Green Realty Corp. and Jeff Sutton’s Wharton Properties in 2012. They jointly owned the 65,010 square foot property, which is a prestigious retail site amidst other landmark Fifth Avenue locations. In 2018, Sutton bought out SL Green’s stake, gaining full control before ultimately selling it to Prada.
Prada’s acquisition reflects the strategic importance of 724 Fifth Avenue, given the scarcity of premium retail real estate in Midtown Manhattan. The area around the building has witnessed significant investment in recent years, boosting its residential, hospitality, and retail appeal. The deal represents the highest per-square-foot sale on Fifth Avenue since the COVID-19 pandemic began, underscoring renewed confidence in the luxury retail market.
724 Fifth Avenue is a 12-story building located in the Plaza District of Manhattan, New York City. Completed in 1921, it offers over 62,648 square feet of space. The property is known for housing Prada's flagship store since 1997, which was confirmed when Prada purchased the building for $425 million to secure its retail space and benefit from Midtown's retail potential.
The building features 11 commercial units and is situated in a highly walkable area with a Walk Score of 99. It is part of the Central Midtown neighborhood and is known for its strategic retail location.
Recent developments include Prada's acquisition from Wharton Properties, previously owned by Jeff Sutton and SL Green Realty. This purchase not only cements Prada's long-term presence but also reflects the area's growing appeal due to significant investments in residential, hospitality, and retail sectors.
Lot details include a 5,000 square foot lot with a building class categorized as a Special Condominium Billing Lot (R0).
724 Fifth Avenue offers various amenities, catering to its office space tenants. Key features include:
- Full Floors
- Private bathrooms
- Tenant-controlled HVAC
- Access to public transportation via nearby bus lines and metro/subway
Office Tenants at 724 Fifth Ave, Manhattan, NYC
The 12-story building at 724 Fifth Avenue, Manhattan, has been anchored by Prada since 1997,
which operates a five-story flagship retail store in the property. Prada recently purchased
the entire building for $425 million, planning to use the upper floors for offices and storage.
This move means Prada is both tenant and owner, securing its long-term presence at this prestigious location.
Prior to Prada's acquisition, the building was owned by Wharton Properties and its founder Jeff Sutton,
with a history of leasing to luxury retail tenants. The building offers approximately 68,491 square feet
of space, with typical floor sizes around 5,479 square feet, featuring private bathrooms and tenant-controlled HVAC.
No publicly available information lists additional current office tenants beyond Prada’s occupancy and ownership as of the latest data.
Internet Providers Available at 724 Fifth Ave, Manhattan, NYC
The following internet service providers offer coverage and service options in the area of 724 Fifth Avenue, Manhattan, NYC:
- Verizon Fios - Fiber optic internet with speeds ranging from 85 Mbps up to 2.3 Gbps. Known for high speed, reliability, and good customer service. Plans start around $34.99 to $49.99 per month and offer bundling options with phone and TV.
- Astound Broadband Powered by RCN - Cable and fiber internet with speeds up to 1.5 Gbps. Popular for affordable plans starting around $25 to $35 per month with unlimited data and no contracts.
- Spectrum - Cable and fiber internet with speeds up to 1 Gbps. Widely available throughout Manhattan including Midtown, plans starting near $30 to $50 per month. Offers TV and phone bundles as well.
- Optimum - Cable and fiber internet providing speeds up to 8 Gbps in NYC, with coverage in Manhattan and plans starting around $40 per month.
- T-Mobile Home Internet - 5G internet service offering speeds between 87 Mbps and 415 Mbps, with plans starting around $35 to $50 per month.
- Xfinity - Cable internet provider with speeds up to 2 Gbps, coverage in parts of Manhattan, and plans starting around $30 per month.
- Starry Internet - Fixed wireless internet service available in Manhattan with speeds up to 1 Gbps, starting around $30 to $45 per month.
Other satellite and fixed wireless providers like HughesNet, Viasat, Starlink, and XNET WiFi have broader coverage citywide but likely serve as alternatives where fiber or cable may not be available.
Location and Cross Streets
724 Fifth Avenue is located in Midtown Manhattan, New York City, near the intersection of Fifth Avenue and 56th Street.
Transportation Options
Subway
The nearest subway stations include:
- 5 Avenue–53 Street station (E, M lines), approximately a 3-minute walk
- 57 Street station (N, Q, R, W lines)
- 59 Street–Columbus Circle station (1, A, B, C, D lines)
Bus
Bus routes passing near 5th Avenue include:
Train
Regional train lines serving nearby Harlem–125th Street station and connecting with the Metro-North Railroad include Harlem, Hudson, New Haven, Danbury, and New Canaan lines.
Additional Information
This location benefits from extensive public transit connectivity, making it highly accessible via New York City's Metropolitan Transit Authority (MTA) network.
