Times Square
Geographic Boundaries
Times Square, a bowtie-shaped plaza bordered by Broadway, Seventh Avenue, and 42nd to 47th Streets, sits in Midtown Manhattan. It is adjacent to Duffy Square to the north. Its commercial core extends between 42nd and 47th Streets and includes adjacent blocks stemming from the central crossroads.
Businesses, Stores, and Retailers
Times Square is home to the flagship stores for brands including Disney, Levi's, and M&M's World, as well as stores for luxury brands including Swarovsky and Lids. The neighborhood features digital billboard advertising hubs for global brands and multi-story entertainment complexes with theme restaurants, VR experiences, and Broadway merchandise. The retailers focus heavily on tourism, and the side streets have souvenir shops and novelty stores.
Fine Dining and Restaurants
The area includes upscale dining establishments such as The Lambs Club, a theater-district landmark featuring modern American cuisine, and Carmine's, a family-style Italian restaurant. Rooftop bars such as The Knickerbocker's St. Cloud, while catering to a seafood audience, are also considered top shelf venues. Casual fast-causal formats like Shake Shack and Junior's Restaurant exist, as do themed restaurants such as Ellen's Stardust Diner.
Historical Attractions
First called Longacre Square and renaming it in 1904, this happened when The New York Times moved to One Times Square. The most well-known tradition is from the New Year's ball drop began in 1907. It remains a tradition. The Broadway district sites the historic theatres of New Amsterdam Theatre (1903) and Lyric Theatre (1903), while a statue of George M. Cohan commemorates the composer of the "Yankee Doodle Dandy.”
Architectural Styles and Buildings
The neighborhood combines Beaux-Arts facades with modernist high-rises, including the Paramount Building (1927) and its clock-crowned top; and One Times Square (1904), a thin 25-story tower that is almost entirely a billboard structure. More recent high-rise projects such as the Times Square Tower (2004) feature blue-green glass curtain walls. Other high-rises include Brill Building (1931; Art Deco-designated) and a modern music industry landmark.
Transportation Options
The Times Square–42nd Street subway station, which connects the 1/2/3, 7, N/Q/R/W and S lines, serves Times Square. National bus services are offered at the nearby Port Authority Bus Terminal. The M7, M20, M42, and M104 bus routes are examples of surface transit, and pedestrian plazas limit traffic on Broadway between 42nd and 47th Streets.
Adjacent Zip Codes
Times Square's main zip code is 10036. The surrounding neighbourhoods are 10020 (northern Rockefeller Centre), 10019 (Midtown West), and 10018 (Garment District to the south). Parts of 10036 and 10019 are in the Theatre District.
Prominent Companies and Offices
Notable tenants include Condé Nast (media) at One World Trade Center satellite offices; Ernst & Young in Times Square Tower; and sales teams at LinkedIn in towers nearby. Law firms, like Morgan Lewis, and tech-adjacent businesses use Class A office space. Entertainment businesses, like Disney, are corporate tenants through theaters and licensing operations.
Business Ecosystem
Tourism-based retail, entertainment ticketing services, and hospitality management companies are suited to this market. Most of the office leases are occupied by advertising companies to situate themselves near the digital billboard suppliers. Underutilized upper floors of the skyscraper are home to subsidiaries of global finance and consulting firms, and incubators of technology focused on media.